How To Launch A Business Without Losing Your Goddamn Mind: Pt 1: First Steps + Market Research

We’re launching our most requested series yet…how to launch a business from the ground up. So we’re taking it a step further and revealing the “How To Launch A Business Without Losing Your Goddamn Mind” series! In this first episode, we will be talking about the very first steps you absolutely have to take before you do anything else, plus how market research can set you up for success before you officially launch.

“You have to launch your business with the assumption that it’s going to be a huge success.”

First Steps

Self-evaluation:

What skills do you have?
Where does your passion lie?
Where is your area of expertise?
How much can you afford to spend, knowing that most businesses fail?
How much capital do you need?
What sort of lifestyle do you want to live?

Defining your mission

A good mission statement can surprise, inspire, and transform your business. They provide a clearly stated purpose of your business and the goals you have for succeeding. The best mission statements go hand-in-hand with corporate philosophy and culture and help guide a company from the present into the future.

Defining your values

Listen to this minisode on core values and how you can define yours: What The Hell Are Core Values + Why Are They So Crucial.

Market research

You want to make sure that you are working on an idea that has "product/market fit"
Has someone tried your idea before? Is there existing competition?
What is the "addressable market size?"
Are there different versions of your idea that might actually be more viable?