The Anatomy of a Bitchin' Website

Clear and concise navigation

  • Home, about, services or product shop, contact, blog, TOS and privacy policy

  • Call these things what they are; don't make people guess where they need to go

  • Use CTAs to guide people through the website

A customer or client-centered story

  • Focus your copy on your client/customer problem

  • What is the transformation you are offering?

  • Use "you" more than "I" or "we"

Pricing, value, and benefits

  • People want to see how much things cost, don't hide that information

  • In addition to a product or service description, you need to be clear about the value and benefits

Visuals

  • Use images that complement the copy

  • Invest in a brand shoot, headshots or product photography

Reviews and testimonials

  • Social proof helps you build trust

  • Use pull quotes that are short and quick to read

Resources:

Tayler Cusick Hollman