How To Write Copy That Converts

Have a clear brand voice

  • Your brand voice is an extension of your voice

  • Put it down on paper so you have a guide

Talk about yourself less

  • No one likes that person at the party

  • Make a habit of using "you" more than "I"

Dig into your customer's real problems

  • Be specific—no more talking about their problems in a generic way

  • Create a customer map to organize your thoughts

Start using CTAs

  • Use them to guide people where they need to go

  • Use them to ask for the sale

Resources:

Tayler Cusick Hollman