4 Ways To Become a Thought Leader In Your Industry
Invest in your education to become an expert
This isn't just about having an opinion, thought leaders are subject matter experts
You don't need to know everything (you should always be learning) but you do need to have a strong foundation
Have your own point of view
Just like in marketing, you don't need to (or want) to speak to everyone
Have a point of view that you can stand behind and that resonates with the people you want to help
Do your research
Similar to investing in your education, you need to essentially fact check yourself
Don't publish content that isn't well researched or makes claims you can't support
Understand the responsibility
Becoming a thought leader means you are going to have influence
You have to earn people's trust
Your words, actions, posts, etc. all have an impact
Tactics to use
It starts with your blog and social media
Start pitching yourself for guest blogs, podcast interviews to build your reputation
Move into public speaking