Just Do the Damn Thing
What’s Keeping You from Starting a Business
It’s normal—we all try to find “the right time”
So you’re sitting on this idea for a business, but you just can’t seem to get yourself to start it. Maybe it’s because you’ve never done this before and don’t really know anyone else who has. Maybe it’s because the thought of walking away from a steady paycheck makes you twitchy. Whatever your reason, you’re not alone—most people don’t start a business! Here are some stats to back it up:
There are about 32 million small businesses in the United States
That’s about 9% of the population
But less than 2% of the population starts a business each year
Which is about 5 million new businesses
Why am I sharing all this? Because starting a business isn’t easy (only single digit percentages of the population have done it). But also because if you want to do it, you just gotta do it! And that’s exactly why I had my friend (and finally an entrepreneur) Marina of Harper + Ivory on as this month’s guest. Because when I tell you Marina has been talking about starting a business with me basically since we met in 2015, I’m not lying. And now that she has, she knows you should just do the damn thing!
So after you give the episode a listen, here are some extra words of encouragement for you! Welp, after I talk about some of the reasons you’re getting in your own way (but you knew I was gonna do that 😉).
If you want to start a business, stop overthinking it
It's not uncommon for would-be entrepreneurs to find themselves in a state of analysis paralysis. The fear of the unknown, how hard you think starting a business is, and the potential risks involved can pretty much stop you in your tracks. But it’s not that you shouldn’t think about those things (we’re trying to make responsible decisions, after all!), it’s the overthinking everything we don’t want you to do—be biased for action! Because the overthinking you do pretty much comes from fear that pretty much often stems from the misconception that one must have a perfect plan before taking the first step. Spoiler alert: waiting for perfection is a trap. It's important to remember that every successful business began with a simple idea and a willingness to adapt and learn along the way. Embracing uncertainty and acknowledging that failure is a part of the process can help shift the focus from fear to I CAN DO THIS.
But know this is going to be really hard work
Starting a business is something that requires courage, resilience, and a willingness to embrace the unknown. Because there will be times you have to take a leap of faith. There absolutely will be moments you want to quit and burn it all down. And it’s very likely you’ll question yourself or the business at some point. But even though the journey will be challenging, it is also incredibly rewarding. By stepping out of your comfort zone and taking calculated risks, you can learn a ton about yourself and what you’re capable of. So making the decision to start a business means you need to accept (like know in your bones) that there will be ups and downs, but also recognizing that each step forward brings you closer to your goals.
Looking to leave a legacy? Start here
For many entrepreneurs, the idea of leaving a legacy is a powerful motivator—something that lives beyond their lives and can be shared with their kids. And that’s why a successful business can have a significant impact on future generations, providing opportunities, creating jobs, and contributing to economic growth. You know, that generational wealth and opportunity we all want to create! So, if you’re thinking about not just starting a business for yourself (but for the little ones you’re raising too), then definitely stop overthinking it, commit to the hard work, and just do the damn thing!
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Episode transcript
Tayler - 00:00:04:
Welcome, welcome everyone to this month's episode of the Pretty Okay Podcast. I am your host, Tayler Hollman. And today, you guys, my goal for today is to light some fires under your asses because I know so many of you who are listening probably have an idea for a business. Maybe it's a brand new business. Maybe it's just something within your existing business that you wanna do, that you are overthinking to the nth degree and you are waiting for the right time. If you're not watching this, there was an eye roll and a finger quote, an aggressive finger quote that went along with that. And so today I have, I feel like I've been saying this on a lot of the episodes. I have one of my favorite humans on the planet and my very best friends, but it's super true. I just keep, I'm like, the podcast is a great way for me to have conversations with my really smart and driven and talented friends. So I am so excited to have Marina Pannell. Did I say that right? Marina Pannell. I still want to say Marina Rosales, but it like-
Marina - 00:00:58:
It's fine. It's one of those, right? One day it's Rosales, next is Pannell.
Tayler - 00:01:02:
Yeah. Sorry, Evan. But I am super excited to have my dear, dear friend Marina here on the pod. Marina and I go way back. Our entrepreneurial journeys, I basically have started at the same time, but the windy road that his life has led us to do things at a different clip of one another. But Marina, for the folks who are just meeting you for the first time, you want to give yourself a quick introduction?
Marina - 00:01:31:
Sure. Yeah. Hey, guys. My name is Marina Pannell Rosales. Which one? I am coming from Cleveland, Ohio. I'm actually in my shop right now. I am the owner and founder of Harper & Ivory, a bridal boutique located in Cleveland, Ohio. So excited to be here and get to hang out with my Tay.
Tayler - 00:01:55:
Yeah. You know, Marina's downplaying Harper & Ivory, you guys, but we're going to get like deep into this whole story throughout this episode. Just a tiny bit of background because I feel like I don't do this enough with my friends that I'm inviting onto the podcast. It's like, well, how did your guys' worlds collide? So long story short, Marina and I back in like 2015, we were both working at a, or for a florist. And so Marina was their in-house event coordinator, event and wedding coordinator. And I had gotten brought on to like help with some things, like some creative marketing things. I don't really know that there was a clear direction of what exactly they had in mind in terms of a goal. But I was like, I, you need things. I can do things. Let's do the things. And so even from like way back when in 2015, you know, Marina was like still like a proper baby, like a freshie out of college. I was only like a little bit outside of that window. But. I knew from even way back then that Marina was going to own a business at some point. It was abundantly clear. It's like this shit is in your bones and it was the inevitability of where you were going to end up. And so I'm so excited that Harper & Ivory is finally a living, breathing, super amazing thing. And so that's what we're going to kind of like use as the. The story that we're going to frame all of this around, because there's a lot to think about and consider when you're starting a business, but there's this huge misconception that there's the right time to do something. And. I think that we're all looking for that right time because... It takes so much of ourselves and also, hi, so much money to get a business off the ground that we want to make sure that all of our ducks are in a row and that we don't feel like we're going to fail at it. But aside from the fact that it was a long time between me meeting you and knowing, oh, Marita's going to be a business owner and actually starting Harper and Ivory. How long did it go from like, okay, I have the idea for Harper and Ivory to when you finally like made real moves to bring it to life?
Marina - 00:04:22:
So, I mean, it's crazy because this really, I think, started probably around COVID time. Even before COVID, I was like, I'm ready to leave my job that I'd been at for five years. I originally was like, I'm going to open an event space. And then COVID happened. And I was like, well, glad I didn't do that. And then it was like end of 2020. I was like, if I don't do this now, what am I doing? Because, I'm what? I think I was 28 at the time. Still young, but very much like ready for the next thing. And yeah, so it was end of 2020. And then 2021 came around. And it was like, either we're doing this now or it's not going to happen. Because we were looking at wedding season time when brides were going to be buying their dresses. And so it really end of 2020. And then we opened our doors July 16th of 2021. So it was pretty quick. Obviously, the idea had been there of. Creating something, some type of space that felt like my own. But then once the idea was there, it was very quick to find the space and then open our doors.
Tayler - 00:05:40:
Other than, COVID and wedding season kind of pushing you toward, okay, this is when we've got to do it. Was there something that you felt like clicked? And you, and this is kind of like a little bit existential, but you know, did the, did the woo woo part of you? I mean, neither of us are woo woo. I don't know why I said that. Did like all of the, did your spidey sense, like, was there something that said like, oh yeah, this is this, I got to do this now outside of just the pressure of the timeline of needing to, or wanting to get in front of that year's like crop of, of brides.
Marina - 00:06:19:
Yeah, I mean, it was definitely, I think once... I put the idea came out of my mouth and then it was like, okay, we're looking at buildings. Okay. I'm creating this brand. And I felt like each step that leads to opening a business made it more real, but it was really. I think it's the moment that I like the name happened where I was like, Oh, this is happening. Like this, the name is here now. Like let's go. And I think because we can have so many ideas, but I think when you take the time to really be like, this is going to be the brand that I'm going to sell and I'm going to market. That's when I felt like we have the right brand, we have the right name, and now we can build it from there. So I think once I found that name after writing like a hundred different names in different ways, I was like, it clicked, right?
Tayler - 00:07:17:
Yeah.
Marina - 00:07:17:
And that's when really I just kind of took off.
Tayler - 00:07:21:
Now that we've talked about like, okay, this is the, these are the things that came together to push you into. Action, what were the things swirling around in your brain that were like, maybe, maybe, maybe not. Maybe now is not the right time. Like what was, because we all have a part of our brain that like is trying to protect ourselves from making risky decisions. And so what were some of the things that you were like, oh, maybe I'm going to talk myself out of this?
Marina - 00:07:50:
Oh, I did talk myself out of it a bunch of times. I mean, I've been, you and I have probably, I can't imagine the amount of texts. I'm like, okay, Tay, I'm going to open this. Okay, Tay, I'm going to open a coffee shop. Okay, Tay, what about this idea? And I did that to Evan, my husband as well. And he was always like, hmm, maybe, maybe. And it really was like, when I brought up opening a bridal store. He was like 100% like, yeah, go for it. And not that I needed his approval, but I feel like you don't realize that there are people pushing you, right? Like a lot of times you might have ideas and they're like, yeah, go for it. And you're like, yeah, maybe one day or when I have time, I'll think about it. But it's like... You make the time when you want to make the time. You make the time to go to the spa. You make the time to take a nap. Like you can make the time to sit down and like really dig into your ideas. So it was very much like when he was like, yeah, I think you got to go for that. And that's when I started driving 50 minutes from Akron to Cleveland, finding different areas, places that I think the space could be, the shop could be. And I think that was really when I was like, I don't think I can go back. Like I'm too invested now. I've invested too much time. And then when those thoughts are like, but is it the right time? Oh, but I love having insurance or, oh, like I love my paycheck every couple of weeks. Like all those things that I think always make us feel safe is what like keeps us from actually putting ourselves in situations that are uncomfortable. And I always tell people like when you're uncomfortable, that's a good place to be because we like to be comfortable. We like to be, there's fireworks happening.
Tayler - 00:09:50:
I don't know why that happened. That's amazing. We are not cutting that out because that is some weird shit.
Marina - 00:09:57:
What was that?
Tayler - 00:09:59:
I don't know that Riverside knew how to do that, guys.
Marina - 00:10:03:
Okay.
Tayler - 00:10:04:
So here's a reason for all of y'all to go to the about 10-minute mark and go watch the video because that was amazing.
Marina - 00:10:12:
That was literally, and that's what I tell everyone, like get uncomfortable because good things come with tension, with just being uncomfortable because you know that you're doing something that's different from your day-to-day. So I would say push yourself to be uncomfortable in the moments when you're like, maybe that's not a good idea. Oh, that's going to be too much time or too much money or no one believes in my idea. Like you're the person that is going to be up late at night pushing this idea, fighting for this idea, like believing in yourself. And so you don't necessarily need anyone's approval. But it is good to surround yourself with people that are going to push you and challenge you. So when you have those moments that feel like, oh, is this actually going to happen or work out? You have those people on your side rooting for you.
Tayler - 00:11:02:
Yeah, I mean, it's so important to have. You know, a community or like a, you know, a tight knit group of folks that you can turn to and really trust for. A serious gut check because... I would go so far as to say most entrepreneurs have lots of ideas, like more ideas than there is life in our lifespan to bring to fruition. But in the process of when the words for ideas are leaving your mouth and you're putting them out there, there are people that are just going to always say, oh, yeah, that's a great idea. You should totally do that. You should totally do that. But it's the folks who you keep who are not just going to be an echo chamber who are going to say like, yeah, that's a good idea, but. When you get to the point where you have the idea, that's the one. And the people around you that typically, you know, product, like cause some productive friction to make you really think about stuff. When those people start to go, oh yeah, like you need to do that. Then 100%, if there are. If there are any flags that we could throw as like, that's the sign to make the move, that's it, right? When the people who give you a healthy level of skepticism. Yes. See the potential in the idea and your ability to make it something that's like a super sweet spot. So, um, yeah. So, cause I mean, you and I are, are pretty. Similar in this way that like, you know, our spouses are our spouses, but they're also like, you know, professional partners and confidants in a lot of ways. And so, no, we don't need our men to tell us that we can like have permission to do anything. Sorry, Brett. I love you. But like. No, no one's giving me permission for shit. But it is really nice when they're just as fired up about something that you're going to put so much time and energy into. So it is a really great feeling.
Marina - 00:13:10:
Yeah.
Tayler - 00:13:11:
So my next question for you is. The Monday morning quarterbacking of things or like hindsight is 2020 is a real thing. So is there, have you ever had moments where you've looked back and been like, oh, maybe that wasn't the right time to do this?
Marina - 00:13:30:
Like opening the shop.
Tayler - 00:13:32:
Yeah.
Marina - 00:13:33:
No, I mean. It's kind of pretty wild because obviously like we, open pretty much towards like a pandemic had, you know, was still happening. Like, yeah. And I think that was a huge part that was like, if not now, then when, like, literally, we don't know what is happening to our world. Like, yeah, everything, we're all stuck in our homes. Like, what is going on? Right? Everything's in question. Like. Truly, I was looking at my life like... What am I doing? One day I'm planning my wedding and getting ready to go on my bachelorette. And then literally it's like, nope, you can't leave. Go into your home and stay there for the next three months.
Tayler - 00:14:22:
Yeah.
Marina - 00:14:23:
Coming out of that, it was like... If I'm not living my life to the fullest potential and finally like believing in myself, then what am I doing with my life? Like, what is my purpose here? What, you know, I know it's in me. And so like opening in July of 2021. Could not have been like a more perfect time. Obviously for the wedding industry, everyone's like, let's get married again. Like, let's just finally do it. Let's go big. Let's whatever, have the small backyard wedding. Like, let's just be with the person we want to marry. And let's, you know, finally, like we're, we're free, right? We're free to get out of our house. So definitely, like, I couldn't have imagined a more perfect time. Maybe I wish I started sooner, maybe I wish I started in my early twenties. I would say that would be the only part like. Wishing I believed in myself earlier than not saying it was too late, but. That's the hardest part is like saying, I'm going to just try, right? Because I think we're so scared of failure. We're so scared of like the what ifs that it prevents us from even like trying, right? Asking for a promotion or leaving our jobs because we liked a paycheck every two weeks. Like that part's the scary part. But I can't imagine anything more exciting than like. Believing in the amazing idea or ideas that you have and like seeing where it takes you because like what else is there to do in life than try and take some risks.
Tayler - 00:15:58:
So. Totally. You know, we're... We're only on this like spinning rock for this much time, right? Like maybe it's like this much time. It's no time. My fingers are very close together for the folks who are listening. It's like the tiniest bit of time. And yes, it's always nice to feel safe. But like when you think about what you're going to experience. In your life and what are the, the memories that you're going to have? What's the legacy that you're going to leave, you know, for the, the folks who are going to remember you before the two generations. And then like, we all are forgotten. It's like such a sad stat, but. You know, it's... You have to take some sort of risk. Like that's how we live our lives to the fullest. And... Starting a business can feel like such a huge, big risk, but also in the grand scheme of things, you know, what's the worst that could happen? And I'm going to like bring this full circle to a past episode with my friend, Katherine, who opened Francis Henri, you know, retail shop with the cutest little baby clothes. But she was like, what's the worst that could happen? I lose all my money and I go bankrupt. You know, that is a real risk. But there's this phrase that in the like action sports world, because for those of you who don't know, I like to play outside like a 12 year old boy. There's this phrase of like, but did you die? And if you didn't die, then it was totally worth the experience. And so I love that of just like, hey, if I don't do this now, I'm just going to incessantly think about doing it. And why I didn't do it and, you know, all of these other things. So, yeah, there's.
Marina - 00:17:45:
You just got to make some moves. Yeah.
Tayler - 00:17:47:
So looking into the future, is there anything that's on your like, oh, I want to do this, but you also catch yourself waiting for that proverbial right time to do it?
Marina - 00:18:02:
Mm-hmm. I mean, definitely would love to open another Harper & Ivory. You know, we've been open three years now and like they're getting that itch where it's like, oh, is it time to expand? Is it time to find another great space? And I think the biggest thing for me right now and has kind of been my thing for this year after having, you know, two kids under two and really having this whole new identity that I'm still trying to figure out, like, how am I a mother? And these children are calling me mama. Like, what the heck? I think is just kind of staying a little bit more grounded and constantly. I would say working on that next goal, but like. Knowing that right now I'm focusing on my main first baby and know that that is a goal that is like something I'm working towards. And again, probably there's never going to be a good time to go after that. But making sure that I'm at least established here and this is taken care of for me to then make the next move to open another store. But again, there's not going to be a good time for that. It's just doing it and then seeing what happens after that.
Tayler - 00:19:23:
Yeah. You know, I do think that the asterisk that is on this and the concession that you can make is when you have a business, like a physical business, and you have two tiny children. I think that that is a very legitimate, like, this is, today, this week, this month might not be the right time for something. Because, you know, It takes so much of you to raise kids. To somehow keep yourself. Like grounded and sane and feeling fulfilled and then keep a business profitable, that if one of those things is truly really out of whack, that adding more to it does... Does seem like, oh, that would be quite intense. And so I think when people are thinking about expansion, that's one of those moments where I do think it is appropriate to think about your capacity to take something on. But in general, it's like when you're just trying to take that first step or those first few steps, you just got to do it. So like, I mean, nothing would stop you from looking, like having your eyes and ears open for the next spot. Like that's just because you're looking doesn't mean you're going to sign a lease tomorrow.
Marina - 00:20:48:
Right.
Tayler - 00:20:49:
But-
Marina - 00:20:49:
Yeah.
Tayler - 00:20:50:
It's always an adventure. It's so funny. Like yours and Katherine's lives are pretty similar because she just signed her. She just at the time that we're recording this, she just signed her lease for her second location.
Marina - 00:21:02:
It's amazing.
Tayler - 00:21:02:
And she had been like telling me, she's like, oh, I'm thinking about doing it. I was like, oh, shit.
Marina - 00:21:07:
That's amazing.
Tayler - 00:21:08:
But so I think you guys connect and have a chat. For so many reasons. But, you know, like, when you think of the second... Iteration of Harper & Ivory. Do you see it being... Very similar to what people can experience now? Or do you have wild ideas about what it might be in the future?
Marina - 00:21:34:
Yeah, I mean, I definitely, it's hard because I think when I have talked to other businesses about like expanding, it's like, the biggest question, the same question I get is like, can you be replicated? Because if you aren't there, like, can someone create that same experience that you know, they receive at like the flagship store, right? So, and what has, I think, made us so unique and our customer experience, that would always be my number one goal. And if I feel that I can't provide that, I don't think I would want to do it. Because for me, at the end of the day, having a presence in my store and interacting with my brides and their families and, being able to provide that excellent experience on, you know, during such a very important emotional time in their lives. If I'm not able to create that same experience at another store, I think that would be hard for me to, to expand. Um, especially if we're talking, you know, out of state or, or something like that. So that would be the only part that I think I go back and forth with unless we, you know, move to somewhere warm or something.
Tayler - 00:22:51:
Well, you know, San Diego will have you back anytime.
Marina - 00:22:54:
I would love it. I would love it. So that would be the only thing I would say that is just making sure I can provide that same experience because I know what I would want as an experience for this time in this special time in my life. If I was getting married and doing dress shopping and I know what I would like to expect from a business and I just want to make sure I could provide the same.
Tayler - 00:23:19:
Yeah, no, totally. That makes all the sense in the world. I mean, that's so core to any business's success is what is their client and customer experience like. And that's what people take with them. In addition to like receiving a product, buying a dress, or if someone's a graphic designer and is giving someone a brand and a logo, like what it was like. To get to that point does really stick with people. And so I hope that it's top of mind for, for anyone who's listening. It's like, how do I, how do I make people feel when they're interacting with, with me personally? How does my brand make people feel, even though it's not like a living, breathing thing? And then how, how does my team potentially make someone feel? And, and that's really one of the, the keys to success in the longterm for sure.
Marina - 00:24:17:
Absolutely. Yeah. No, I mean, it's definitely one of those where it's like, yeah, you can have a great idea and, you know, create this brand for it, but you have to make sure you understand the reason you're doing it. Right. Like that you, you know what you want, how you want people to perceive that brand when they read your name, you know, and, and share about you to other people. So.
Tayler - 00:24:41:
Yeah, absolutely. So what's the, what's the thing that you would say to someone who is listening to this and is like. Oh, but I'm... You know, they're making that face. Oh, but... I mean, I have this idea, but, and then fill in the blank. They have like 1,700 reasons that they've talked to themselves out of it being the quote unquote right time. What would you say to that person to really light a fire under their ass?
Marina - 00:25:12:
Those 1700 excuses for why I wasn't going to start this or, you know, potentially my other ideas. And I would say that this is going to sound kind of crazy, but like, if you thought about, okay, you have like one week to basically live, right. One week to like make an impact and do whatever you want it to do. Like, would that be a part of that? Like, would you be like, yeah, I'm just going to open the business. Like I'm going to just go for it. If you were given just a small amount of time to make. An impact or to be able to leave this world knowing that like, I, I believed in myself and I just went for it. Like, would you do it? Because that's how I feel like I live my day now is like, it's not about the money for me. It's about how my children, how they see what I'm creating for them. And at least for this time, this three years that I've been open, the impact that I've had, you know, that the store and my stylist have had on this, in this community, you know, for our brides, I think I wouldn't want to have any other way. Like if I had only a short amount of time left, like I would 100% start all my ideas I had because it's like, what else do I have to lose? You know? So I think that would be, that would be my answer.
Tayler - 00:26:37:
Yeah. No regrets folks. Like let's, let's live our lives. In a way that we're not going to have a regret that we didn't do something. And so. As uncomfortable, like you said, as uncomfortable as that might make you feel. That's another one of those signs like, oh, this is a big thing, but... And it might be big and scary, but also it could be big and amazing, right? And at the very least, even if it doesn't end up working out, you tried and 100% you will learn so much about yourself and how to do things. And the next idea that comes around and you have a serious motivation to make it something, you'll do it smarter and better and more efficiently.
Marina - 00:27:31:
So for sure.
Tayler - 00:27:33:
I'm on board with the do it because you don't want to regret not doing it.
Marina - 00:27:37:
Right.
Tayler - 00:27:38:
Yeah.
Marina - 00:27:38:
100%.
Tayler - 00:27:39:
Yeah.
Marina - 00:27:39:
I mean, I think. Those big reasons of why you feel like you shouldn't do it, honestly, probably are way bigger than actually just starting it and creating a name and getting an LLC and like going for it. Like it truly. Those ideas of like, it won't work out are probably so much more intense than just the steps to actually start a business. It's just this idea that it is such a unknown, scary situation. But I will say that you can't just put 40% into a business. You have to go 130% or more. You can't just be like, oh, I'll do this on the side and it's going to be successful. The moment that you literally quit your job, jobs, and say it's time, that is when there's no going back because you have no other choice. You know, when you feel... Is the, you know, it's the right time, which again, there's no right time, like quit the job and just go for it. Because I think that will really show you how passionate you are about it. And you'll do everything to make sure that people learn about it and it grows and it becomes as successful with the effort that you are putting into it. So.
Tayler - 00:29:01:
I love that. I love that. Well, thank you so much for having this conversation. I mean, you guys, like I said at the top of this episode, it's like there's a pattern. Taylor's just inviting her friends who she loves to come and have recorded conversations with her. But I more than admire everything that you've done with Harper & Ivory. As a serial entrepreneur, as a marketer, as a creative person, it's like you have this magical combination of things going on. And I'm so glad that you finally took the leap and was like, nope, I'm doing this. It's happening. It's real. So for the folks who don't follow Harper and Ivory, where are the places on the internet that they should start?
Marina - 00:29:48:
Yeah.
Tayler - 00:29:48:
Following you.
Marina - 00:29:49:
Yeah. You can follow us on Instagram. That's our main area that you'll see my face and maybe I try on some dresses and it's at Harper & Ivory bridal. So that's on Instagram. And then harperandivory.com is, is our website, but we're mainly on Instagram. So give us, give us a follow if you like some rails. So.
Tayler - 00:30:08:
Yeah. And I mean, if you guys are ever in Cleveland every once in a while, Harper & Ivory has these really great open houses and community events and things like that. So keep your eyes peeled for that. If you're in the hood, because Ohio City is super cute. It's definitely, it's definitely worth a visit.
Marina - 00:30:25:
Yeah.
Tayler - 00:30:26:
So thank you again, Marina for having this chat with us. The show notes will be up on the website, prettyokaypodcast.com. And there will be some fun things going on, on Instagram at Pretty Okay Podcast, but we will be back next month with another episode. And until then, I will see you all around on the internet.