Vanity Numbers Are Bullshit
Why vanity numbers don’t matter
What are vanity numbers vs. real metrics?
followers, likes, comments vs. website taps
You can use vanity numbers to see what type of content people like but it still doesn't help you nail down what content actually converts.
Real metrics are tied to your goals
Vanity metrics are ego-based; who cares how many people liked your reel
What should I focus on instead?
Set real, tangible goals for your social media.
Ask yourself what actually matters for your brand. Are you trying to build awareness? Convert + make sales? Use your objective to set goals around your social media strategy.
Once you have your social media goals, you can see which metrics you’ll need to track in order to make sure you are heading down the right path.
Example metrics: Engagement rate (important!), reach, impressions.