Irresistible Offers and Unfiltered Truths

Creating an Irresistible Offer for Your Small Business

A real honest conversation about going about it

Standing out, cutting through the noise, and winning the sale is one of the constant but get-over-able challenges you have as a small business owner. And even though there are lots of ways you can go worth through these challenges, one of the levers you have to pull is your offer. But not just any ‘ol offer will do these days—you need an offer people can’t refuse. You need one of those irresistible offers. And If you're struggling to craft an offer that makes your audience say "yes" without hesitation, you're in the right place. Because Braden Drake of Not Avg Law and I dove into how you can think about creating one for your small business. And we’re going even deeper here with things you should do and consider to come up with an irresistible offer that not only solves a real problem for your people but provides a sh*t ton of value at an unbeatable price.

Start here: Figure out the problem you are trying to solve

The first step in creating an irresistible offer is to pinpoint the problem your target audience/customer/client is facing. What is it that makes them feel all the frustrated feels and then go out to look for a solution. Spend time on this because it becomes the foundation for an offer that directly addresses their needs. And hey, you should be doing this as a part of building your customer personas anyways!

You can start by doing some research to dig into the common challenges your audience faces. Surveys, interviews, and social media polls are excellent tools for this. Once you have a clear understanding of the problem, you can give the people what they want—and then some!

Value (not price) makes an offer irresistible

Now that you've figured out the problem and a core solution, you might be thinking the next step is to just price it real low. That would make it an offer no one could refuse, right?!? Wrong. What you really need to do is figure out how you can deliver a crazy amount of value to help your audience solve whatever problem it is they’re having. And that value can be different things. It can be additional resources that help them save time. Or maybe something that helps them bring cost down over time. Or it’s something that makes doing something way easier. Or (everyone’s favorite) gets them more of something they want. The key is to offer something that makes your customers' lives or businesses better.

So think about what else you could give them that makes the total value impossible to pass up. Can you offer additional features, bonuses, or exclusive access to resources? Perhaps you can provide personalized support or a satisfaction guarantee. The goal is to create an offer that goes above and beyond what your competitors are providing, making it an obvious choice for your audience.

That all being said, there is a price piece to all of this, and an irresistible offer isn't complete without a price that makes it a no-brainer for your customers. Pricing your offer appropriately involves striking a balance between affordability and perceived value. If your offer is too expensive, potential customers may hesitate. On the other hand, if it's too cheap, they might question its quality. Whatever it is you land on, the goal is to make your customers feel like they're getting a screamin’ deal that they can't afford to miss.

“I mean, just come up with a great product, a great service, price it appropriately, like deliver excellent results and make sure that you have really, really good margins.” – Braden Drake

Read this if your irresistible offer is a low-ticket offer

An irresistible low-ticket offer, usually priced between $1 and $50, is an excellent way to attract new leads and replace traditional lead magnets. Placing this offer at the top of your funnel can help you get potential customers who are not ready to commit to a high-ticket purchase from you in your funnel—because spending $50 on something usually doesn’t feel risky, making it easier for potential leads to say "yes" and engage with your brand. Plus, it helps build trust and sets the stage for future upsells.

“We decided to make it a low-ticket offer because I was like, if it works well, this could essentially replace the role that freebies play in our business—but in a way that's actually going to make us money.” – Braden Drake

But to effectively place your irresistible offer in your funnel, you definitely need to understand the structure of a marketing funnel in the first place. The funnel typically consists of three main stages: the top (awareness), the middle (consideration), and the bottom (decision). Each stage represents a different phase in the customer journey, and by understanding these stages, you can figure out where your offer will have the most impact.

And once you've captured a lead with an irresistible low-ticket offer, the next step is to guide them through your marketing funnel with strategic upsells. (Pssst…upsells are additional products or services that complement the initial purchase.) These can be introduced through follow-up emails, retargeting ads, or during the checkout process. And this is a great move to make because you can increase the average order value and move customers even further down the funnel toward your high-ticket items.

“I feel like it's maybe obvious but needs to be stated you can have a high ticket offer that's also irresistible as well. I don't want people to think that I only the thing that I think it has to be super low ticket to be irresistible it's not.” – Braden Drake  

Definitely don’t forget to market your irresistible offer

Even the most irresistible offer won't succeed if no one knows about it! So you’ve gotta put together a plan to market it. And you know the drill here—you’ve got choices. You can use a mix of social media, email marketing, content marketing, and paid advertising to reach potential customers. And you can create a sense of urgency by using limited-time offers, exclusive deals, or special bonuses for early adopters. The bottom line is to not just think the offer will sell itself—it can only do that once you put it in front of folks.

“Sometimes in order to get sales, it does make sense to set yourself apart from your competition and actually show why your offer is better. And I think various people are comfortable with various levels of how explicit you are with distinguishing yourself in that manner.” – Braden Drake

So what irresistible offer are you going to create for your small business? Cuz you should have one—so let’s go!

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