How To Maximize Your Content
What's the point of content?
Showing your personality, expertise, etc.
Driving people to your website!
What type of content should you be creating?
Brand building content
Marketing/sales-driven content
SEO driven content
Use content to prove to your audience that you’re a thought-leader in the space. Your audience will never know how smart you are, how qualified you are and how much you have to offer if you don’t put it directly in front of their nose in the form of content.
How do you find the time to create it?
Batching your time
Setting a regular schedule
Outsourcing some of it
Tips to maximize your content
Don't be afraid to reshare "old" aka evergreen content
Tayler likes the approach of creating a masterpiece of content (blog post) and then breaking it into smaller pieces to share on other channels
Tayler also is lazy/smart and uses her introduction as the caption on social media
Use CTA's! Your content should have a goal and the best way to maximize it is to make it clear what people should do